Strategy
JRICH designed a brand-forward consolidation strategy grounded in utilization data and lease economics. The team identified a premier Atlanta submarket aligned with the agency’s recruiting and client positioning objectives and rightsized the footprint to reflect hybrid work patterns rather than a traditional 1:1 desk model.
By combining two lease requirements into one larger negotiation, JRICH leveraged timing, market conditions, and scale to secure aggressive concessions. The plan incorporated high-impact client-facing design elements—including branded arrival experiences, campaign showcases, and a technology-enabled media review environment—while reducing private offices in favor of adaptable collaboration zones.
Results
The agency successfully relocated into a single flagship Midtown Atlanta headquarters that strengthened its national brand presence while materially reducing total occupancy cost.
Eliminating duplicate facilities lowered rent, utilities, and operational overhead. A more efficient space program reduced wasted square footage and improved team collaboration under one roof. The upgraded headquarters enhanced recruiting appeal, accelerated internal coordination, and reinforced client perception through a cohesive, branded experience.
The result was a rare alignment of efficiency and prestige: one standout headquarters replacing two average offices—delivering measurable cost savings alongside elevated market positioning.
Leveraging Early Termination Rights to Unlock Immediate Lease Savings
Securing Iconic Headquarters Signage Without Traditional Advertising Costs
Consolidating Two Atlanta Offices Into a Single Brand-Forward Headquarters
